In a market as dynamic as FMCG (Fast-Moving Consumer Goods), the difference between success and invisibility lies in point-of-sale execution. Today, we are celebrating a special milestone: a 4-year strategic partnership with Grupo Cacaolat, a relationship that began in 2022 with the objective of digitising and optimising their shelf presence.
Throughout this time, we have evolved together, integrating cutting-edge technology to transform data into strategic decisions. Here is how we are redefining commercial management alongside one of the market’s most iconic brands.
1. SGPV: The Heart of Operations
Cacaolat’s team of Field Sales Representatives uses our SGPV App as their primary working tool. This solution not only facilitates shelf auditing but also enables agile, real-time issue management.
Furthermore, it acts as essential support during negotiations, providing data-driven arguments that strengthen the brand’s position with the distributor.
2. The “Perfect Store” Methodology and the Value of Data for KAMs
It is not enough merely to be present; a brand must be present in the right way. Through the Perfect Store model, Cacaolat measures and standardises the criteria for its “ideal store”.
All this information is channelled through a visual web reporting tool, specifically designed so that Key Account Managers (KAMs) can conduct swift and efficient strategic analyses, allowing for a clear overview of what is happening at every point of sale.
3. Purpose-Driven Innovation: AI on the Shelf
In 2023, we took a qualitative leap by integrating AI-based image recognition into the SGPV App. This advancement has brought about a paradigm shift for the field sales team:
- Time-saving: Automation of data collection.
- Precision: Instant calculation of Share of Shelf (SOS).
- Efficiency: Reduction of manual errors and a greater focus on higher value-added tasks, such as sales and client relationships.
The Human Factor: The Key to Shared Success
Beyond lines of code and dashboards, this partnership stands out due to Grupo Cacaolat’s forward-looking vision. We would like to extend a special thank you to Hector and Arnaud for their outstanding character and their constant ambition to innovate in Trade Marketing.
At XPUNTOCERO, we believe the best technology is built by listening to the client. Learning from clients like Cacaolat is what enables us to continue leading digital transformation in the retail sector.
