Promotional KPI analysis
- Promotional Pressure Index (PPI): measures the promotional pressure that we are doing per family, banner or month.
Promotional multiplier: analyzes the effectiveness of promotions.
ROI: provides the efficiency of promotions.
ANALYTICS
An online solution to help our customers calculate promotional effectiveness with a strategic vision.
A promotional repository that allows us to quantify, organize and analyze promotional activities.
A manageable and highly operational tool that helps improve decision making at all levels:
Trade, Kam and POS Manager.
What does Analytics provide?
Promotional Simulator
Allows Kam to analyze the feasibility of promotions and estimates their results based on the available history.
Promotional repository
Integrate customer promotional calendars with information collected in the POS and customer sales information (sell-in or sell-out).
Web reporting
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The web environment allows you to share information in a simple way, so that all stakeholders can access it.
It is a web solution that stands out for offering simple and highly operational reports. For example: customer calendars, promotional simulator, PPI analysis by retail brands, etc.